Pictured, left to right: John Brooks, Chevrolet District Manager Southeast Region; Daniel Diemer, Dealer Principal of Day's Chevrolet Acworth; Calvin Diemer, Owner / President of Day's Auto Group; Andrew Diemer, Dealer Principal of Day's Chevrolet Jasper

Fourth Generation Dealers Take the Wheel at Day's Chevrolet

Daniel and Andrew Diemer, fourth generation dealer principals at Day's Chevrolet, have become acting General Managers at Day's Chevrolet in Acworth and Day's Chevrolet in Jasper.
In 1959, long before Daniel and Andrew were born, their great-grandfather Levi Day opened Day's Chevrolet on South Main Street in Acworth, GA. In those days, his lot was filled with Chevrolet's latest displays of American strength on the highway. Models like Bel Air, Biscayne, Impala, Brookwood, and the sporty new El Camino filled the parking lot, waiting to be taken out for a test of their power and style. This youngest generation of Day's Chevrolet dealers showcases cars that boast fuel efficiency, with increased MPG as the top automotive prize for many drivers.
The times have changed, the cars have changed, and four generations of Levi Day's family have helped thousands of drivers find their perfect vehicle.
Today, Day's Chevrolet has expanded to three locations: a newly renovated store on North Cobb Parkway in Acworth, GA; a new store in Jasper, GA; and the just-opened Day's Pre-Owned Supercenter in Rockmart. All are owned and operated by third-and-fourth generation members of the family. Calvin Diemer, Levi's grandson, is President and Owner. Sons Daniel and Andrew Diemer are Dealer Principals of the Acworth store and the new Jasper store.
"We are a family company," says Daniel. "My brother and I worked at the dealership from the time we were kids. And like my dad before us, we knew we wanted to go into this business."
"My father and grandfather were proud that we were interested in building on what they had started. And now my boys will carry us into the future," Calvin added.
The company's growth is a testament to the family's many years of building strong customer relations in sales and service. "When my great-grandfather started this company he knew that people would come back to them if he treated them fairly," says Andrew. Now the original 6,000 square foot dealership has grown to three. The largest -- at 60,000 square feet -- is Acworth.
According to Calvin, "Our new store in Jasper, the new Pre-Owned Supercenter in Rockmart, and the renovated and improved Acworth store have us lined up to carry on the family tradition of providing an outstanding sales and service experience for our customers for the next four generations of Day's Chevrolet."

Day’s Chevrolet Goes to Bat for Horizon Baseball League

Day’s Chevrolet to provide Horizon Baseball League with new equipment, monetary contribution and instructional clinics
Acworth, 03/19/2013 – Day’s Chevrolet is partnering with the Horizon Baseball League in Acworth. Day’s Chevrolet has joined forces with the national Chevrolet Youth Baseball program to provide new equipment, a monetary contribution, invitations to FREE instructional clinics, and an opportunity for community members to enter the Free Chevrolet vehicle sweepstakes.

“Youth baseball provides positive and productive life lessons for young people across America, and the Chevrolet Youth Baseball program is an extension of Chevrolet’s commitment to baseball, community and families. Days Chevrolet is bringing that same dedication to youth baseball,” said Jennifer Still, Sales Manager for Day’s Chevrolet.

“There is nothing more American than Chevrolet and baseball and Day’s Chevrolet wants to combine America’s favorite brand and favorite pastime together for our families in Acworth to enjoy,” added Still.

2013 marks Chevrolet’s Youth Baseball program’s eighth year, and since its introduction has helped aid local teams, affecting more than 3 million young people in communities where Chevrolet’s customers live, work and play. In 2012, about 1,600 Chevrolet dealers participated across the country.

Day’s Chevrolet will present the Horizon Baseball League with equipment kits with items including things like equipment bags, baseball buckets, practice hitting nets, umpire ball bags, batting tees and Chevrolet Youth Baseball T-shirts. The sponsorship also includes youth clinics featuring current and former MLB/MiLB players and coaches and instructors from Ripken Baseball.

In addition, Day’s Chevrolet will present a check representing a one-time monetary contribution to Horizon Baseball League. Sponsored leagues across the country will each receive 2,000 Free Sweepstakes Entry forms to distribute within the community. At the end of the entry period, five winners – one from each region – will win their choice between a 2013 Chevrolet Malibu or Chevrolet Traverse. Each participating market will award a secondary prize.

In addition to its commitment to youth baseball, Chevrolet also is the Official Vehicle of Major League Baseball™.
“Chevrolet vehicles are designed and built for families, so we hope young people and their parents will consider a Chevrolet as an official vehicle of their household,” said Still.

For more information about Chevrolet Youth Baseball, please visit www.youthsportswired.com.

Day's Preowned - Proud Sponsor of Rockmart High School Athletic Department!
Day's Preowned is so proud to be a key corporate sponsor of the 2012-2013 Rockmart High School Athletic Department. Day's is your hometown Preowned Dealer with the best selection on quality used cars for all Rockmart High Students, Faculty and Families. Go Yellow Jackets!

Calling All Race Fans!
Day's Chevrolet is a proud sponsor of both the Dixie Speedway and the Rome Speedway!

Day’s Chevrolet Hopes to Help Special Needs Development Group Score Big

Acworth, Sept. 5, 2012 – In the spirit of teamwork taught by youth sports, Day’s Chevrolet is teaming up with Special Needs Development Group to provide their players and coaches with soccer kits filled with equipment bags, pop-up nets, sport cones, scrimmage vests, t-shirts, a sponsorship check and an opportunity to help them raise funds.

Special Needs Development Group will have the opportunity to raise as much as $10,000 through a fundraising opportunity where one lucky recipient will win his or her choice of a 2012 Chevrolet Equinox or Cruze. Another lucky winner will receive a Home Entertainment Package.

Day’s Chevrolet and other Atlanta area Chevrolet dealerships are donating these prizes to participating leagues in the area. One-hundred percent of the proceeds collected from the fundraiser go directly to the leagues. The funds may be used in any way the league chooses.

A one-time sponsorship check will be presented by Day’s Chevrolet to Special Needs Development Group. The league also will have an opportunity to raise additional funds for their use as part of a Chevy Youth Soccer Fundraiser. Sponsored leagues across the country will each receive 2,000 fundraiser entry tickets to distribute for a suggested donation, and the league will keep 100% of the proceeds raised. At the end of the fundraiser, there will be four winners of a Chevy Equinox or Chevy Cruze vehicle of choice (up to $24,995 in value), and in each participating market there will be a secondary prize of a home entertainment center valued at $1,000.

Some leagues plan to grant scholarships to families who cannot afford to enroll their children in the league, while others will use the funds to improve fields and equipment.

“We are proud to be able to help the kids in our community by donating equipment and giving them the opportunity to raise much-needed funds for their league. We are excited to be part of the effort this year, and anticipate a fun-filled season with Special Needs Development Group,” said Jennifer Still, Sales Manager for Day’s Chevrolet.

For more information about Chevy Youth Soccer, visit www.YouthSportsWired.com.

About Day’s Chevrolet
Day’s Chevrolet is family owned and operated since 1959 with full service Chevrolet dealerships in both Acworth and Jasper Georgia. Day’s has been doing business the Right Way for over 50 years servicing the North Atlanta Metro market. Day’s specializes in new car sales, used car sales, financing, full automotive service, quick lube service, parts and a full service body shop.

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

Jennifer Still

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